Pitch Day

25 selected applicants attended the April 2 Data 2.0 Pitch Day where they presented their work to a group of peers and investors. The selected few received a 75% discount on their Data 2.0 Conference tickets.
The top 5 pitches from the Data 2.0 Pitch Day were invited to pitch on stage to 800+ attendees, alongside speakers from Google, Microsoft, Factual, SimpleGeo and Palantir at the Data 2.0 Conference.

Application Requirements

Applicants had to be either owners or founders of the project or startup.
Candidate projects had to identify or solve a problem facing business or society in a way that can be explained to non-technical judges. The core innovation had to involve the sourcing, organizing, analyzing, distributing, or visualizing of data.
Projects had to be owned by a for-profit company with under $10 million in funding AND under $10 million in 2010 revenue. Non-profits do not qualify.

Venture Capitalist Judges

Over six venture capitalist judges were there to rate the projects on the Pitch Day and the April 4th Data 2.0 Conference on-stage startup pitches. They included True Ventures, General Catalyst Partners, Accel Partners, Shasta Ventures, Reed Elsevier Ventures, and Sierra Ventures.

The results of the Data 2.0 Pitch Day

Only five, out of 25 applicants satisfied judges with their projects and they faced off against each other on the second day. They had three minutes to present their project and another three minutes to answer the questions from the judges.


PlantSense developed sensors that could detect the conditions of the soil and environment, both in greenhouses and in the open. The program also takes into the consideration the type of a plant and gives out recommendations that would improve those conditions. The project isn’t anything new as it exists since 2006.
Chart.io analyzes the data and converts it into real-time charts. The primary purpose of the program is to allow average users the insight in the data they collect. It makes it easier to read the data and draw conclusions from it.
Mashape created a central directory for APIs in which everyone could distribute and build them. It also simplifies the way people can generate simple APIs.
Min.us introduced the service that makes sharing quite easy. Anyone who has the need to share can do it by dragging and dropping the content. They launched this service to multiple platforms as well as extensions on Chrome and Firefox.

The winner of the event was the Micello that created a program that launched Google Maps for indoors. The program contains more than five thousand maps of various buildings including malls, stadiums, and conference centers. The DEMO of the application launched in 2009, and since then it developed a full-fledged app that anyone can download and use.

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