Patience is a virtue. Haste makes waste. Slow and steady wins the race. These are all the sayings that are completely useless when you’re surfing the web. The web is a world where everything is designed to be fast, quick; one click and an entire page should load.
And if it happens that your site haven’t been optimized to run as smooth and as fast as your competitors, then best of luck, the race has left you behind.
One of the top responsibilities of someone tasked with increasing the traffic on their site is optimizing loading pages.
Ever noticed that there’s a difference in loading speed of different websites? It isn’t your internet connection that’s the problem, most of the time it’s just how the site is optimized.
Take Google, for instance. One click and the entire page loads. Now go find some obscure website and click on it. You’ll notice that there’s lag time of a few seconds before the entire page comes up.
“Yeah, but that’s just seconds, why does it matter?” It matters a lot, believe me.
While the difference may be a few seconds when you’re using a PC or laptop, that lag time can truly be felt when using other devices.
Smartphone traffic on the web has been at an increasing rate as the device has now become not only as a commodity but is seen as a mark of your social status. And smartphones’ network and browser speed isn’t likely as fast your PC back home.
This reason alone is why websites should tweak their sites to go hypersonic.
The Way of the Quick
Let’s stick with mobile as our example. In mobile, people don’t have the luxury of clicking page after page just to consume a single content. Sites geared towards mobile users addressed this by making their content scrollable.
To optimize this sector one of the things you need to do is prioritize your above-the-fold content. Above-the-fold content is the content that is displayed to a user without scrolling down. Any content below it is called below-the-fold.
There are a lot of ways of prioritizing your above-the-fold content, one of which is reducing the amount of assets that are resource intensive, such as large, high-resolution images plastered on the top of your page.
Another way of speeding up the loading of your webpages is cleaning the back-end of your site. Ensure that you’re deleting any duplicate and unnecessary codes back there.
While these tips are certainly part of best web practices, we often forget about the basics that we’ve learned when we were starters. If you’re novice who’s on the process of making a site yourself, take note of the points that were mentioned above. Following it not only ensures you’re ahead of people on your level, it’ll establish a good foundation of being a great web developer in the long run.